Which of the following is a key objective of logistics management?

A key objective of logistics management is to reduce overall transportation costs. This objective is crucial because transportation is a significant component of the supply chain, and managing it effectively can lead to reduced expenses, improved delivery speeds, and enhanced customer satisfaction. By focusing on cost reduction within transportation, logistics management can contribute to the overall efficiency and effectiveness of supply chain operations.

This focus on cost management helps organizations streamline their operations, select the most efficient shipping methods, negotiate better rates, and utilize technologies for tracking and managing shipments. The goal is always to optimize resources while delivering products in a timely manner without compromising quality.

While maximizing advertising effectiveness, enhancing product design, and increasing sales through promotional campaigns are important business objectives, they do not fall under the primary responsibilities of logistics management. Instead, logistics focuses more on the movement, storage, and handling of goods throughout the supply chain.